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The Ups and Downs of Austin’s Game Industry

Silicon Hills. City of the Violet Crown. Live Music Capitol of the World. Austin is one of the rare locales that has it all: AAA studios, an indie community, great tech events, journalists, and even a few game-related web series. Something about Austin’s culture attracts creatives who want to work in interactive media, and this mix of big guys, little guys, press badges, and bootstrap-no-budgeters increasingly resembles a microcosm of the game industry, with all the ups and downs that entails. How has this milieu of devs, press, and indies helped Austin’s game community grow? What problems, both unique and common to the industry, affect Austin studios? And finally, how can you create a little lightning-in-a-bottle Austin culture in your company?

Additional Supporting Materials


  1. How is Austin a unique representation of the game industry as a whole?
  2. What's special about the culture here that attracts creatives who want to work in interactive media?
  3. How do problems in Austin’s game industry reflect or differ from the industry as a whole?
  4. Is Austin in a position to influence the game industry and what direction should we be headed?
  5. What can we learn from the Austin community that you can take home with you to your city or company?



Shelley Smith, Marketing Director, Minicore Studios

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