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Measuring Social Change & Media: Beyond BS

This panel will dramatically demonstrate how the practice of measurement, social media, social change, and networks have evolved over the past 5 years. In 2009, the "Social Media ROI Poetry Slam" SXSW lead to a book "Measuring the Networked Nonprofit." The thesis: For nonprofit organizations there are two key processes that lead to social change: To become networked, and to use measurement. The book's co-authors, Beth Kanter and KD Paine will facilitate an updated of the original poetry-slam session with the same four nonprofit leaders about they have used networked strategies and measurement to improve results and transform failure into success. Panelists will deliver their case studies in verse and the authors will provide expert feedback .

Additional Supporting Materials


  1. What is the latest thinking and techniques for measurement, social media, and social change?
  2. What does it take for a nonprofit transform itself from measurement phobe to measurement maven?
  3. Is failure really an "F" word?
  4. How can nonprofits apply the use of social media metrics standards to their work without having a PH.D in math, physics, and rocket science?
  5. How can nonprofits apply the evolving standards for social media metrics?



Beth Kanter, Author and Blogger, Beth Kanter

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