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Building BiPartisan Concensus in the "Green War"

Elected officials are divided, nearly down partisan lines, for and against "green" initiatives. This was not always the case, but when cap and trade, the word "green" and global warming entered the political lexicon, Republicans who once supported clean technologies suddenly turned against them. This proposed panel would be comprised of lobbyists and PR experts, like me, who have fought in the trenches of Congress and in both Republican and Democratic administrations to clear regulatory hurdles, establish policy parity for clean technologies, and create subsidies and tax incentives that enable clean technologies to compete on a level playing field with traditional, fossil-based technologies (oil, coal, and gas). We'll discus language used/avoided, how to frame the issue in a manner that is palatable and embraceable by Democrats and Republicans alike, and ultimately how to realign Washington to get both sides of the aisle to support a cleaner future for our nation and the world.

Additional Supporting Materials


  1. Educating the audience on why federal government support is critical to moving from a fossil-based economy to one that is cleaner, more sustainable, and renewable. Current technologies (fossil) are deeply engrained in our country's history and will remain in place for the foreseeable future because they were established and remain supported by Congress. In order to achieve policy parity with those technologies, Congress must be convinced of its importance, and we need both parties to support.
  2. Offering stories and anecdotes about what works and what doesn't fly when talking with policymakers (federal, state and local) about clean/green technologies. There's certain rules of the game when engaging policymakers at any level of government, and we will outline them in this panel so that audience members can employ these tactics themselves, whether they are speaking before Congress or local city council.
  3. Sharing specific steps to take when developing an engagement strategy for reaching out to policymakers at the federal, state and local level. Who do you need to get support from to influence policymakers? What grassroots organizations can help? Do you need a lobbyist or advocate to make your case? What forces can you anticipate coming against you and prepare for?
  4. Identifying organizations in Washington and across the country, as well as movements/501(c)3 and 4's, who are already doing a great job of changing the national dialogue, and can be helpful in your efforts to garner bipartisan support for a greener cleaner future.



Denise Gitsham, Principal and Co-Founder, 7 Second Strategies

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