What Drives Word of Mouth?
Why do some products and ideas catch on while others fail? This talk will cover some recent research on what drives word of mouth and why some online content goes viral.
Additional Supporting Materials
- What makes online content viral?
- what drives word of mouth?
- how does communicating online vs. offline change what people share?
- how does talking to one person vs. a large group shape what people share?
- how has technology impacted communication?
- jonah berger The Wharton School, Univ of Penn
jonah berger The Wharton School, Univ of Penn
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