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Behavior Change as Value Proposition

Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?

Additional Supporting Materials

Questions Answered

  1. How do we recognize how and when we are designing for behavior change?
  2. What is enabling the new rush of products and services designed to facilitate behavior change?
  3. How do we balance persuasive tactics with true user/consumer value?
  4. What are the ethics involved when designing products and services that leverage persuasive technology?
  5. How do we recognize these products and services in the wild?

Speakers

Organizer

Chris Risdon Adaptive Path


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