The UX of Real-Time Site Personalization
Last year, I started building what I like to call "Dynamic Web Environments", which are way more than just websites. My idea was to create a web environment that changes and molds itself, much like how responsive websites mold to a device, but this time to a users needs. The trick is to change the website before the user asks for it, or even before they know what they want.
An experienced marketer can isolate and leverage patterns through good user data. It’s often easy to predict marketing trends around user interactions. If I buy a pair of jeans on a website, it’s likely I need a pair of shoes to go with it. Web designers, developers and marketers have been “up-selling” for a while now. This is not enough; we need to push ourselves to the next level.
With a good developer, some great data and a little imagination you can start delivering impactful, intuitive, personalized websites. Websites, that bring content to users rather than making them hunt and peck for it.
Additional Supporting Materials
- What is real-time site personalization?
- What data do I need to start understanding my users in real-time?
- How do I customize a websites content or design based on real-time user data?
- What are some of the common mistakes to avoid when changing a website in real-time.
- How do I ensure ROI on my real-time site personalization efforts.
- Jesse Friedman Astonish
Jesse Friedman Astonish
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