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Long Tail Fundraising in a Digital World

Crowdsourced fundraising is all the rage. From Kickstarter to Indiegogo, non-profits are finding success with short-term social campaigns. But how can non-profits scale their fundraising efforts over the long term? While most crowdfunding programs last a month or two, fundraising is a year-round process.
This session will examine how non-proprofits can scale sustainable fundraising efforts via content marketing tools and tactics.

Additional Supporting Materials


  1. What digital tools exist for non-profits to enhance and streamline their fundraising efforts?
  2. What tools can non-profits use to inspire repeat donations?
  3. What are some of the common pitfalls non-profits face when fundraising and how to avoid them?
  4. How to enlist the help of social media and publishing partners for year-round fundraising?
  5. How can you leverage your fans to help market your fundraising campaigns in an organic way?



Babette Pepaj, Founder, BakeSpace, Inc.

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