Digital Cause Based Communities: Values of GenGood
The internet has allowed people to stand up for what matters most to them and spread awareness for important causes. Tom Serres, CEO of Rally.org and Naomi Hirabayashi, Chief Marketing Officer of DoSomething.org, discuss insights from years of experience igniting cause leaders to stand up for what they care about - whether it is an effort to run for public office, stand up against bullies, help a friend pay insurmountable medical bills, save animals from mistreatment, or any other important project. DoSomething.org inspires people under 25 to make an impact through social action and RALLY.org makes it easy for individuals, groups, social causes and non-profits to easily tell their story, spread awareness for cause they care about and fundraise online. Tom and Naomi will discuss digital cause based communities and the importance of cause leaders. The two will talk about building careers around empowering people towards social action and how tech tools can magnify impact.
Additional Supporting Materials
- You've worked with hundreds of cause leaders over the past few years - What do you notice matters to this generation? Could you give us a sense of who is making change through social action efforts?
- How do organizations such as RALLY.org & DoSomething.org inspire people to change their behaviors for social impact?
- The internet allows crowds of people from all over the world to connect around a shared purpose. What are the characteristics of digital cause based communities? Once a cause based community of leaders, donors and supporters develops online, how can that community bridge digital and physical connections to maintain connections and momentum?
- Could you tell us about a cause leader who has have influenced your perspective on the work you do? How do you like your job in the cause economy?
- It takes courage to stand up for a cause that matters and to rally a community of supporters, donors and fans. How can we celebrate community cause leaders and supporters who are volunteering time, energy, and influence to make change happen?
Jessica Saba RALLY.org
Show me another