The Future of the Human: Brand: Interface
As the pace of convergence intensifies and technology interfaces multiply, the ability to understand and foresee the future is more crucial than ever for brands. Technologies that were fictional a decade ago have already become reality. So what does this acceleration in innovation mean for the future? What’s to come in the next 40 years?
Informed by MIT tech experts and futurists, Steven Spielberg’s 2002 sci-fi film Minority Report introduced a series of technologies expected to pervade society in 2054. Only 10 years later, the film’s predictions are already a reality: from multi-touch interfaces and gesture technology to vending machines using facial recognition to deliver demographically targeted ads. Join John Underkoffler, who led the team that came up with Minority Report’s famous interface, Hiroshi Ishii of MIT Media Lab and Nigel Morris of Aegis Media, and get ready to witness their predictions for the next wave of innovation in experiences and adaptive interfaces.
- How did the future technologies in Minority Report influence our current reality?
- What are the future potential of these developments for consumers and brands in a convergent world?
- What kind of technology innovations can we expect to see in the next 40 years and how will it impact brands, agencies and advertisers?
- What does the future of gestural technology look like and how will it come to life in real-world applications?
- How can you design seamless interfaces between people, digital and physical?
- Nigel Morris Aegis Media Americas & EMEA
- Hiroshi Ishii MIT Media Lab
- John Underkoffler Oblong Industries
Sarah Hrusovsky Powell Communications
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