Putting a Real-Time Face on Polling
If you want to know how people feel about something, just give them a questionnaire, right? Nope. This panel is about tapping into people's thoughts, feelings, and opinions more directly, in real time. Our thoughts and feelings drive our decisions, from the smallest ones, like what we eat or watch, to big ones like how we invest, who we vote for, and the causes we’re passionate about. This panel interactively discusses new ways to collect data on people's instant, in-the-moment reactions and emotions, including biometric and facial emotion detection, real-time polling on mobile devices, and sentiment analysis, enabling novel online interactive digital experiences and volumes of new data to mine for better understanding of how people make decisions. We discuss how these new technologies will change the face of polling – enabling people everywhere to have a voice, to emote their vote, and to be listened to with greater precision and scalability than has ever existed before.
- What are the features of different technologies for collecting and using reactions data in real time?
- What are their limitations?
- What happens when we bring the ability to tap into instantaneous reactions and emotion together with big data analysis – what burning questions around understanding people do we have a chance to answer, that we couldn’t answer before?
- What about privacy and other social implications?
- Where do more conventional polling methods and their issues (sample bias, margins of error, etc.) fit into the picture?
- Rana el Kaliouby Affectiva
- Gary Kazantsev Bloomberg L.P
- Martin Salo Realeyes
- Philip Resnik React Labs
Philip Resnik React Labs
Show me another