How New Technologies Have Transformed Orchestras
New technologies are transforming the orchestral industry, empowering entrepreneurial musicians and giving strong advantages to minimally staffed upstarts. Learn how it is increasingly possible for a single person, with limited financial resources, to achieve what used to require a staff of professionals in sales, marketing, programming and artistic administration.
Robust ticketing solutions, marketing/social media managers, dynamic web-design, mobile computing, powerful databasing, analytics and their strategic integration through cloud computing and API, have made it possible for new orchestras like the Dallas Chamber Symphony to thrive, while avoiding many of the challenges that face its larger orchestral counterparts.
Richard McKay, founder and artistic director of the Dallas Chamber Symphony, discusses how these technologies were leveraged to create and advance a compelling artistic product throughout the DCS's critically acclaimed inaugural season.
Additional Supporting Materials
- What are the ingredients of a good business plan, and how do you make it all happen? A step-by-step guide to developing a comprehensive business plan, including ideas on how to carve a niche for your group, protect your ideas, incorporate and file for tax exemption. Also, how to identify the technologies you will need, and plan for their deployment.
- What are the immediate challenges facing the upstart that has just completed its first production? Most arts entrepreneurship courses do not prepare students for the major organizational shift that occurs right after you begin business operations. What are some of the new challenges you will face, and how can technology be used to help you through what is certain to be one of your most challenging times? Why is it that many new companies falter right after their debut?
- How can technologies be used to help you transition from upstart to maintenance mode without falling behind or losing sight of your artistic mission? Most new companies get overwhelmed with the demands of daily operations, and neglect to build a foundation for future growth. How do you set yourself up for a strong second season, artistically and financially?
- What are the most critical moments you will encounter during your first year, and how can you recognize them before it's too late to capitalize on them? What are the most effective ways to build your audience and your brand?
- Due to the changing business climate and emergence of new technologies, the modern arts entrepreneur is likely to find that the conventional wisdom about the music industry, especially as understood by seasoned professionals and academicians, in many cases, is outdated and irrelevant. How can you stay the course and avoid the bad advice of your well-intentioned colleagues? Also, what are some of the other cultural barriers you will face from your colleagues and critics?
- Richard McKay Dallas Chamber Symphony
Richard McKay Dallas Chamber Symphony
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