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The Art of Making Fun of Yourself

Can a sense of humor be strategic? In the age of hashtag fails and campaign flops, it's crucial to use a dash of humor in your social recipe. How do you incorporate humor from the beginning of a process and not as an afterthought? By laughing at themselves, brands and agencies can diffuse conflict around campaigns in crisis, overcome messaging mess-ups, and put out fires with funny. It’s all about knowing when and how to deploy the humor bomb.

Additional Supporting Materials

Questions Answered

  1. What are some of the biggest fails in social?
  2. What if my brand isn't funny?
  3. How do you incorporate humor into a campaign?
  4. Can a sense of humor be strategic?
  5. Why is humor important for social?

Speakers

Organizer

Jen Nausin Cheezburger, Inc


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