Why it Pays Not to Rush the Process of Innovation
In the era of Kickstarter, we have become trained to believe being the first and fastest to market is better than patiently developing an idea. It seems the days of five years of toil in a garage are gone. This “early bird gets the worm” mentality has created a wave of hopeful entrepreneurs rushing the creative and engineering process behind their ideas to claim the coveted moniker of “first.”
With this mentality so pervasive, how can a startup create something that is at once new, while also being beautifully thought out and well executed? Anki and Nest both prove that when there is passion and dedication behind a project, taking your time is the smartest path to success.
In a panel moderated by Fast Company’s Austin Carr, Boris Sofman, Co-Founder and CEO of Anki, and Matt Rogers, Founder and VP of Engineering of Nest, will explain how carefully curated ideas have enabled their companies to bring entirely new experiences into the home.
Additional Supporting Materials
- Why should startups take their time before bringing their ideas to market?
- What challenges did you encounter along the way that required you take more time before formally introducing Anki and Nest?
- What are the best practices for presenting a startup to prospective investors?
- How did you adjust to changes in technology during the development process of the Nest Learning Thermostat and Anki Drive?
- How did the design of the Nest Learning Thermostat and Anki Drive evolve from concept to production?
Patrick Mahoney The OutCast Agency
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