Connected Fitness 2.0: Shaping Healthy Behaviors
With the explosion of wearable devices, the quantified self is not just for data junkies anymore. Connected fitness starts with tracking activity and collecting data. It raises our awareness and helps us get off the couch. But how can we use this information to truly change behavior? The addition of personal goals and social challenges has added an inspirational element to the mix, and the next generation of connected health is moving from simple data analysis to personalized prescriptive actions. This session will explore the most effective ways to educate users on what their personal data means, methods for turning that data into actionable insights, and how technology is hacking human motivation.
Additional Supporting Materials
- How does social sharing impact a person’s level of physical activity? Are people more willing to stay active if they can share with others?
- What is the recent growth in both fitness hardware devices and software (apps)? Is the quantified self a bubble, or is connected fitness just getting started?
- What methods are the most successful when it comes to “prescriptive data?” How do users respond to actionable items when it relates to their fitness?
- When it comes to software, what is the importance of open integration? What are the behaviors of consumers when it comes to switching devices, apps and data collection?
- How do incentives affect performance in relation to fitness motivation? Are goals and challenges the best way to activate your audience?
Angela Hawkins MapMyFitness
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