Community-Building and Change in the Cause Economy
Buying fair-trade goods. Investing in businesses with sustainable environmental policies. Economically speaking, people are defining themselves by how their spending reflects their values.
The most recent evolution in this behavior involves personalized online fundraising for everything from disaster relief to medical treatment. Creating communities around people, places, and issues that matter, along with sustaining those communities through financial and social support, are at the heart of the Cause Economy.
This panel will explore the social dynamics that drive personal digital philanthropy at all levels, such as building and sustaining a network of social and financial supporters. We’ll look at the psychology of “the ask”: finding the courage to reach out for help and sharing the story of why that support is needed. And we’ll discuss how communities in the Cause Economy are leading the way toward bigger changes in society.
Additional Supporting Materials
- Who are the participants in the Cause Economy and how do they interact?
- What motivates consumers to participate in the Cause Economy as "buyers," fundraisers, and community builders?
- How do communities hold the participants in the Cause Economy accountable, from potential donors within those communities to fundraising leaders?
- How do communities drive the growth and evolution of the Cause Economy?
- Why is the Cause Economy such a technological and social force for change?
- Tom Serres Rally.org
Elaine Heinzman Rally.org
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