Open Innovation: Enterprise In Bed With Startups
The barriers between corporates and startups are coming down. Relationships defined by competition and distrust are being transformed through new collaborations; no more guess work for entrepreneurs on how to build products that brands actually need; innovation pipelines within large corporations can be accelerated with minimal risk.
However, understanding how to build sustainable, trusted relationships and learning how to navigate the murky waters of value exchange, are still issues for debate. Some companies have launched investment funds to attract talent; others are partnering with accelerators or VC firms; others are working with API platforms to provide developers with access to restricted data.
Duncan Logan, will lead a discussion on how brands are embracing open innovation and the subsequent opportunity for startups. The panel includes VP of Google[x] Megan Smith, Head of New Ventures for eBay Guy Schory, and Global Head of Brand at British Airways Abigail Comber.
Additional Supporting Materials
- How are large corporates rethinking their approach to innovation? This will be a discussion around the different approaches that companies are taking to build their own labs/garages as well as how they are recruiting external support/partners.
- What can large corporates offer to startups that will increase their potential for growth? Large companies often house large amounts of data and insight into customer behavior. These are just a couple of examples of the value exchange for entrepreneurs exploring new industries.
- What are the keys to a successful startup/corporate partnership - how can startups and corporates find the right ‘match’? Having the right tools is not necessarily enough. This question explores other factors, such as chemistry, that come into play when powerful collaborations are put in place.
- What are the issues and major hurdles to be overcome when considering a startup / corporate partnership?
- How can legacy companies develop authentic, lasting relationships with the tech startup community? This will explore how brands develop relationships beyond surface level interations - how do you create experiences that matter.
Caroline Titmuss British Airways
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