Make Them Hate You! Why Polemic Brand 'Fails', Win
In today's hyper-connected, always-on, and always-now era brands operate in a state of perpetual tension, fearful of when their next blunder will crescendo into a tidal wave like publicity disaster. This is limiting, and the tendency is for marketers to operate within tedious constraints driving bland, low-impact marketing that is merely 'not a failure' rather than the epic-win we all strive for.
We'll investigate the controversial few that are embracing shock marketing tactics to fuel debate. The few that are falling back on the old adage that there is no such thing as bad publicity and taking bold, polemic positions with the goal of encouraging you, and your brands to be bold.
We'll demonstrate that social media backlashes rarely have the effects we're fearful of by investigating consumers reactions to the biggest 'crises' of the year.
A journey into shock marketing, failure, and bravery visualised with consumer interviews, social research and case-studies.
Additional Supporting Materials
- How serious is it for a brand to screw up in social media? What does screwing up really mean? In order to be successful do you need to be polarising?
- Are trolls able to influence the masses? Do people trust them?
- Is all publicity really good publicity in social? Should we be braver about failing in social.
- Who actually talks about a brands social activity?
- Does social media success mean real world success? and vice versa?
- Adam Abrahami iris Concise
Adam Abrahami iris Concise
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