It’s the absolute worst word that can come out of someone’s mouth. Whether a colleague, boss, client, or a doctor, if you hear the word “viral” you’re in trouble. Someone probably read "The Tipping Point" but skipped "The Outliers," or read the Cliff’s Notes on "Groundswell" and completely missed the point. Someone that thinks that all we need is for “that one idea” that is so funny, so clever, or so disruptive (without actually changing the way we’ve always done business, of course) that it will [gulp] “go viral” and our sales will go through the roof. I hate even writing those two words in order. “Go” and “viral” have no place next to each other in a sentence. I
n this session, we'll talk about unrealistic expectations, poor planning, and the belief that being really clever and hoping to get lucky trumps being really strategic and working hard to make success happen. Please join me for #viralsucks.
Additional Supporting Materials
- What are the most popular misconceptions about success in social media marketing?
- How do these misconceptions manifest in our relationships with clients and the c-suite?
- What is a sound strategic framework for building successful social media campaigns?
- How do you own the news feed?
- How do you plan for failure?
- Craig Key space150
Lisa Grimm space150
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