Smells Like Teen Spirit: Innovate During Puberty
The Internet has matured, and companies who were once start-up darlings in the late nineties are now stuck in a proverbial awkward phase. Like angsty teens grappling with the unwanted effects of adolescence, Internet companies in their teen years deal with their own unique set of challenges: balance sheets, run rate and payroll. And their parents (investors and shareholders) have no tolerance for that same pie in the sky thinking that earned them kudos as a charming and precocious toddler.
Keeping innovation alive during this phase in a company’s lifecycle can be especially challenging. At 17 years old, Ask.com, is in the throes of its teen years and VP of Product, Susan Morrow has employed some out-of-the-box strategies to keep innovation front and center.
Additional Supporting Materials
- How do you break out of your brooding teen mindset and instill the kind of behavioral change necessary for innovation?
- Why is it important to reconnect with the “Why” of what your company does – not the "How" or the "What?"
- How do you get executive buy-in to do something bold?
- What are tactics NOT to do if you want to shake things up?
- What are the competitive advantages of no longer being a start-up?
- Susan Morrow, Vice President, Product, Ask.com
Heather Sundell, Creative and Editorial Director, Dotted Line Communications
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