The Intersection of Big Data and the Social Sector
You’ve probably already been on the receiving end of retail marketing and product recommendations all built upon data you have shared. Facebook, Twitter, and Amazon are all used to gather that information about their users which ultimately leads to a more custom experience for the individual, and a higher return on investment for the company.
What if alongside the ads and recommendations there were similar opportunities that took into account and reflected the user’s social good interest to offer an even better user experience with a purpose? The data is out there, but there’s no easy way for organizations trying to catalyze good to leverage it in a seamless way with other current online experiences.
Building off the Giving Graph concept launched at SX last year, we’ll highlight social sector leaders who are capitalizing on data for good. We will examine several use cases for how nonprofit data use can significantly fundraising, innovation, and disruption in the social sector.
Additional Supporting Materials
- Why aren’t nonprofits using data to customize online user interfaces?
- What successful nonprofits are tailoring their online experiences because of data?
- How are corporations using social good data to create a better online experience for their customers?
- When do nonprofits need to react to make sure they don’t get left behind?
- What kind of infrastructure will it take to unite the social sector around big data?
Jade Floyd Case Foundation
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