Always Be Innovating: Thinking Like a Start-Up
Every startup raves about innovation, but how does it work within a large company? As technology changes and consumer demand shifts, it’s vital for companies big and small to question and re-evaluate their strategies. Adopting the startup mentality is key and pretending to be a “lean startup” isn’t always enough. While some have created internal research and development teams, others have acquired companies or been acquired themselves, while continuing to work independently. Whether you’re a big brand or a startup that has momentum but is not yet mainstream, how do you keep the wheels of innovation turning without cannibalizing your money-making product? Zappos Labs, Zite and Tagged executives will provide an in-depth look at how to inject originality and novelty into your company, regardless of its size. You'll hear about the pros and cons of acquiring innovation versus creating a labs team and stories of hackathon style overnight experiments that turned into huge wins.
Additional Supporting Materials
- What key elements are needed to create a culture that encourages innovation? Are they different for a large company than a startup? What about post-acquisition?
- How can an established company inject innovation and a startup-like mentality into their environment? Does an entirely separate R&D team need to exist? If you create a specific R&D team, how do you make sure that isn’t the only place for innovation in the company?
- Which large companies are innovating well? What mistakes are companies making again and again when it comes to fostering innovation in teams?
- How do you get current users on board to try the new experiences you develop? How do you keep existing users engaged with your legacy technologies?
- What questions should company leaders ask themselves about their business and overall direction as they focus on innovation?
Samantha Robinson Inner Circle Labs
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