What Would Cesar Chavez Tweet? Latinos & New Media
We have witnessed the power of social media’s ability to topple governments, change public policy, and take down legislators. This shift in political power is enabling the general public to engage in the democratic process like never before.
One wonders how the civil rights leaders, the trailblazers, and the visionaries that changed our nation in the last century would have used social media tools. Would new media have made them more efficient, would they have had a more immediate impact, and could they have mobilized even greater droves of people? What would Cesar Chavez tweet?
This panel will provide first-hand accounts of Latino-led campaigns that successfully rallied support for the confirmations of Supreme Court Justice Sonia Sotomayor, Secretary of Labor Thomas Perez, passage of health care reform and support for immigration reform. We will cover insider information about how these campaigns were run, and the value social media provided in these campaigns.
Additional Supporting Materials
- Are America’s leaders in Congress and the White House paying attention to social media campaigns?
- Inclusion of an online or social media strategy is now considered integral for all effective grassroots campaigns, but it is lesser known that social media strategy is becoming a vital component of grasstops campaigns as well. Community organizers and power brokers alike are able to use networking tools and tactics to more effectively reach their key audience members. What are the best, proven tactics used to reach high level decision-makers?
- Numbering 50 million strong and growing, Latinos have been especially receptive to social media campaigns as social media connects people at a large scale. We also know that Latinos are accustomed to using mobile devices and social media networks at rates higher than the general population. How has the Latino community been mobilized for these campaigns?
- As he tried to communicate a unifying message, mobilize large groups, and create significant public policy changes, how could new media have made the work of Cesar Chavez more effective?
- Looking ahead to the future of social change campaigns, new media is inevitably going to continue playing a role. These new tools have the potential to both elevate one leader but also to create many, local community leaders. How can new media impact effective leadership and be used to create more leaders like Cesar Chavez?
- Estuardo Rodriguez The Raben Group
- Melody Gonzales NHLA
- Katherine Vargas The White House
- Louis Aronson Discourse Analytics
Francella Chinchilla The Raben Group
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