Keeping Score in Social: It’s More than Likes
Brands used to be able to check off the ‘social’ box by maintaining a Facebook page. Today, brands have made social content the center of their global marketing strategies – creating, distributing, and measuring content across Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn, and beyond. (The average large brand now maintains 99 social sites, contributing thousands of posts per week, or even per day, across these sites.) Marketers face new challenges in extracting insights from, and measuring the results of, their large-scale social content programs. How can brands effectively measure the impact of their social content programs across so many platforms and interactions? The analytics tools offered by each social network aren’t enough; most are rudimentary at best and don’t present a complete picture of content shared across dozens of social sites. In this session, brands will learn what it takes to move beyond measuring likes to measure real social impact.
- How can brands effectively measure and analyze millions of posts, videos, articles, and interactions across dozens of social sites?
- How have brands as diverse as Aramark and Whole Foods adopted new advanced big data social analytics to improve their businesses?
- If we’re in the first inning of social content measurement, what will the next 5-10 years bring?
- How can brands create measurement algorithms that differently weight shares, views, likes, and comments, etc. to get a clearer picture of social content’s impact on their marketing goals?
- What tools help brands tame the big data deluge in social – so they can pinpoint and analyze the right data out of the haystack to attain meaningful takeaways for marketing and business?
- Jim Rudden Spredfast
Jim Rudden Spredfast
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