Making Money in the Small Business Market
Fact: There are over 20 million small businesses in the United States. Collectively, these small businesses represent a multi-billion dollar market opportunity. However, in the last five years alone, over 100 companies have failed trying to crack the code on how to sell into the SMB market and sustain long-term relationships. A select number of companies – including the likes of Yelp, Angie’s List, and Yodle – that serve small businesses have been able to buck this trend, growing at a significant rate while generating $100+ million in annual revenue and achieving sustained profitability. In this presentation Yodle CEO Court Cunningham will discuss the key factors for succeeding in local such as low customer acquisition cost, high quality and low cost service, and a strong ROI deliverable to customers. While covering go-to-market strategies, Court will break down how locally-focused companies can achieve across the board excellence in execution when selling to SMBs.
Additional Supporting Materials
- What’s the short list of priorities a company should focus on when selling to SMBs?
- How can I lower the cost of acquiring new small business customers?
- How do I rise above the noise created by fragmented vendors who are also targeting to small businesses?
- What’s the best way to display metric-driven results that meet the needs of small business owners?
- What approaches around business operations and culture have successful local businesses taken to sustain growth and scale?
- Court Cunningham Yodle
Jasmine Teer Yodle
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