The Power of Socially Connected Editors in Print
A decade ago, the only communication a reader could have with a print magazine was either a bland phone call to customer service or a letter to the editor, which were seldom responded to. Thanks to the mass adoption of social media by writers, editors and the publishing world at-large, they can now have instant discussions with some of the most powerful media people in the world. Of course, this begs us to wonder what boundaries—if any—exist and how these conversations can be used to market a publication. As technology progresses, the curtain continues to be drawn giving readers access to once exclusive worlds, from fashion to politics to sports. This panel will touch on the evolution of the traditional print world, the celebrity and power of writers and the fostering of young talent discovered through digital means.
Additional Supporting Materials
- Can you describe the differences between your "beat" now as compared to ten years ago, or pre-instagram?
- Do you consider social media to be a responsibility for editors, or more of a voluntary activity?
- Real talk: do you think your large followings on social make you more attractive to your superiors and superior to your less-social colleagues?
- How often would you say readers interact with you via social media channels? Do you ever find the constant contact annoying, invasive or creepy?
- Has your social media activity ever hindered your work efforts or professional life?
- Eva Chen Lucky/Conde Nast
- Matthew Marden Details/Conde Nast
- Elizabeth Holmes The Wall Street Journal
- Jane Larkworthy W/Conde Nast
Stephanie Kornblum Lucky/Conde Nast
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