Code Monkey Save World: A Kickstarter Case Study
In early 2013, comics writer Greg Pak and internet superstar musician Jonathan Coulton launched a Kickstarter for "Code Monkey Save World," a graphic novel written by Pak, drawn by Takeshi Miyazawa, and and based on Coulton's songs. The campaign hit its initial goal of $39,000 within eight hours and went on to become the highest grossing original graphic novel project in the history of Kickstarter.
In this panel, Pak and Coulton will discuss how the project came together, the strategies they used to plan for the Kickstarter and adjust on the fly, and how they might build for the future beyond this single project. Topics include the creative challenges and joys behind this cross-media project, incredibly specific and practical pointers for crowdfunding projects, and musings about the potentially earth-shattering impact of crowdfunding and other revolutionary digital tools on genuinely independent creative projects.
Additional Supporting Materials
- What are the best things Pak and Coulton did to ensure the success of the project? (i.e. structuring reward tiers, choosing distribution & creative partners, estimating all costs, figuring out how to scale up.)
- What were some of Pak's and Coulton's biggest mistakes?
- How does the crowdfunding revolution change the landscape for distribution for independent comics and music?
- What are the creative joys and challenges in creating a independent crossmedia project, i.e. adapting songs into a comic book story?
- Where do you go from here? i.e. how do you use a successful Kickstarter to build an ongoing creative and business plan?
Greg Pak Pak Man Productions
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