You Got Them to Do What? Behavior Change in Health
Behavior change is hard. Doctors, trainers and clinicians have struggled for years to get people to take their medication, track what they eat, and increase their physical activity. And it's failed.
While behavior change is hard, design makes it easier. New approaches and products have lead to deep and sustained engagement, helping people live better.
This isn't a high-level discussion about the importance of design. Instead, you'll hear about the hard tradeoffs which lead to successful exits and the expensive mistakes which can spell the end of an effort. Learn how to optimize for engagement and empathy, in partnership with government initiatives, and how to do it all in the increasingly-regulated environment of consumer health.
Panelists have focused on driving behavior change while building products and companies, bridged the gap between clinical and consumer perspectives in health, and worked on technology issues for the White House.
Additional Supporting Materials
- How do you navigate highly-regulated environments and still design for consumer delight? Do you immerse your team in understanding the restrictions, then seek solutions? Or is there a better approach?
- What $100,000 mistakes did we make? Which decisions cost time and money, putting everything at risk? What would we do differently in the future?
- It seems easier to get started by operating outside of the traditional health care industry. But is it sustainable? Providers, hospitals and insurers still control most of the $100B annual healthcare budget. What does it mean to start working within the system? What's a realistic timeframe for a pilot? How do you scale up? Isn't it all just a waste of time and effort?
- How does product management change when you're building in health and wellness? What tone, personas, and language do you use when talking with people about their health?
- Identify a difficult design decision you made when trying to weigh consumer engagement and traditional healthcare outcomes. Was it the right choice?
- Andrew Rosenthal Jawbone
- Ryan Panchadsaram The White House, USA
- Elliot Cohen PillPack
- Yifan Zhang Gym Pact
Andrew Rosenthal Jawbone
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