Hacking 4 Good: Unlock the Mind and Change Behavior
Obesity. Excessive energy consumption. HIV/AIDs prevalence.
Many of the most frustrating, seemingly intractable problems of the 21st century are driven by human behavior. To address these challenges, we’ll need to understand, at the most basic level, why people do the things they do. Why do people choose to eat that 14th Slim-Jim? To sit on the couch instead of exercising? To engage in unprotected sex? Understanding the answers to these questions can help us build solutions to society’s - and even our own - toughest problems.
Our panel discusses low-cost, simple interventions, or ‘nudges,’ that both government and private organizations use to impact behavior through changing the context in which individuals make decisions. We bring together ‘nudging’ experts with diverse experiences to examine the power of nudges, discuss where and how they are being implemented in the public and private sectors, and engage in an interactive debate over the ethics of nudging in each of these realms.
Additional Supporting Materials
- What common psychological blunders do we make as humans and how are decision makers in the public and private sector using an understanding of these blunders to design policy and products?
- How can we find effective, cheap and politically acceptable strategies to help people make the right choices and follow through on their decisions - in local communities, within public and private organisations, and in the government?
- Are we comfortable with the idea of big brother manipulating our unconscious?
- What ethical and philosophical questions are raised by the use of these tactics in the public and private sector?
- What specific steps can you take to start ‘nudging’ in your organization and community?
- Jitinder Kohli Center for American Progress
- Shrupti Shah Deloitte - Federal Consulting
- Jonathan Zinman Innovations for Poverty Action // Dartmouth
- Steve Wendel HelloWallet
Audrey Vaughn Deloitte - Federal Consulting
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