The Discussion’s Over – New Domains Are Here
Years of discussion and debate are coming to a close and by the time Austin welcomes SXSW crowds, a historic expansion of the Internet will be well underway. The domains we've become accustomed to since the Internet’s birth – extensions like .com, .net and .org – will no longer be the only game in town. Within the year, hundreds of new generic top-level domains (gTLDs) will launch for business and personal use. This session will help you understand new gTLDs, explain why you should care, and give you everything you need so you're not left in the dust by those already in the know.
You’ll hear the latest gTLD news and learn about unique issues that accompany their launch such as string contentions, Internationalized Domain Names and the debate over open and closed registries. You’ll get practical advice about when you should spend the money to register domains that will advance your brand, and when you should – or shouldn’t – spend marketing dollars on defensive registrations.
Additional Supporting Materials
- What opportunities do new domains give online marketers and how might they change branding generally in the future?
- What is the Trademark Clearinghouse and why should I care about it?
- What's the difference between closed and open domains, what are some examples of each, and are there any I should pay particular attention to?
- What are sunrise and landrush periods and what do I need to know to get the domains I want?
- What are IDNs and why are they a significant addition to the structure of the Internet?
- Jeremiah Johnston Sedo
Jeff Drew fama PR
Show me another