One Tiny Leap
One Tiny Leap: What happened when we experimented with Leap Motion in retail for 90 days?
Utilizing the revolutionary 3D Motion Control System from Leap Motion, we explored its possibilities in the retail space. As digital and retail continue to merge and as retailers are becoming showrooms of the future, technologies like Leap Motion can help brands differentiate themselves.
Stopping power at shelf, interactivity and delivering information in exciting ways is how the next generation of shoppers will experience retail. We put LM to the test as an example of how technologies can transform the mundane and help products stand out at retail.
Our case study will include a top-10 global CPG brand and actual in-market tests of our theories and finished products. It will highlight the logistics and realities of bringing digital technologies into the nation's largest retailers. Finally, it will bring context to the role of these tools in the evolving omni-channel shopping landscape.
- Does the Leap Motion Product Deliver? Is it capable and flexible enough when put the test of actual development and deployment in a retail landscape? What were the good, bad and ugly of selecting this product as the keystone of our experiment. How could it evolve or improve in future iterations to make its use at retail better?
- Will people engage, and why? People are often willing to try something because of its novelty but will only return if it provides utility or delivers true functionality. How did users respond during our test, did we provide enough instruction for use and, most importantly, did it help the brand overcome shopper barriers and drive sales of their product at retail?
- Logistically, how difficult would large-scale distribution of this tool be? What would the obstacles be in getting major retailers to allow / adopt usage of these products in their stores. Were there issues with power, placement and is there potential for theft or breakage?
- Are there better ways to accomplish the same thing? Was our test successful? Were we able to deliver information at retail to overcome shopping barriers in a unique way that was faster or more successful than another (print, mobile, et. al) technology?
- What's next? Did the test result in further interest for the LM product at retail? Are there other tests we are going to try based upon the learnings or were the barriers to entry too difficult to overcome at this time? How can others replicate any successes that were achieved?
Steve White Integer
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