We Will Not Be Shushed: Guerrilla Library Advocacy
Urban Librarians Unite has been able to have a wide ranging and financially huge impact despite having barely any resources. These knife in the teeth librarians have applied social media and tech to traditional activist tactics to get back hundreds of millions of budget dollars in New York City for the last four years.
Through disaster response, street librarianship, and front line advocacy they work to bring libraries out into the community and make the direct impact that the library makes a great part of their community’s lives.
ULU is effective because it uses strategy, intent, and creative design to weave advocacy narratives that tell a story and make people want to make a difference. Despite having no money and very little staff they managed to make real and meaningful impact.
They can show you how you can do it too. Through the tactical application of virtual communities and traditional sweat equity you can achieve incredible results in your community and with as well.
Additional Supporting Materials
- How can you leverage social media for social activism with a limited budget and little staff? What free resources are there out there, how do you use them for greatest impact, and how do you do it with your limited volunteer time and budget?
- How to combine social media with traditional activist organizing techniques to generate real world, boots on the ground turnout using social media, virtual communities, traditional email and listserv communications. How do you transfer the virtual reach of your organization out into the real world?
- What role does tactical thinking play in advocacy and how can it be used to make the most out of what you have and make you seem a lot bigger than you really are? Advocates and activists need to be aware of and reacting to their detractors and opponents, how do you assess where you can impact, where you cannot, and what are the pressure points you can use to your best end?
- How can great design make you seem bigger than you are. That an awareness of design throughout the work of the organization. How can you create alliances with the artistic and design community and be aware of how those communities can contribute to the cause in ways that are meaningful for all parties?
- How can intent drive your work and how can you use your mission to get past difficulties through to results? What does it mean to be a voluntary leader and how do you present as a professional to best represent your cause?
Christian Zabriskie Urban Librarians Unite
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