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Intentions Driving Innovations

When consumers collectively express their intentions to the market, they have the power to simplify complex problems and demand new systems of accountability from vendors. The intention economy is about consumer power driving product creation and delivery by breaking free of vendor control. This is resulting in new social tools and technologies which shifting the power dynamics in favor of consumers.

This session demonstrates the effect that the collective intention economy is having on complex marketplaces that have been slow to adapt.

Jessica Dahl of and Stephen Dash of joinStampede will share insights from ‘the world’s first campaign to unite people with student debt’. By applying the principles of the collective intention economy, the campaign successfully turned social currency into real currency and established an online community of 30,000 people who were able to save an average of 2% on their private student loans by collectively refinancing.


  1. What is the collective intention economy? How is it transforming traditional markets, in particular the banking industry?
  2. What are examples of services and products that have been successfully designed for the intention economy?
  3. How has technology contributed to the shift in power from vendors to consumers? What makes this the right time to use technology to address social and political issues, such as student debt, in the United States?
  4. Are consumer intentions being heard? What is the role of social platforms? How does this differ from traditional mass-media campaigns?
  5. How can the collective intention economy formula be applied to other industries? What role do entrepreneurs have to play?



Jessica Dahl, Director of Campaigns ,

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