SXSW PanelPicker

Voting period for this idea type has passed

Using Music to Sell Other Stuff

As compensation for music continues to shake out through new music distribution platforms and business models, new innovative business models and opportunities must be created to compensate the artist. People may not think that brands and music go hand-in-hand like peanut butter and jelly, however, music is used daily as a way to enhance sales for many companies through TV commercials, television shows, feature films, consumer electronics, video games, toys, beauty products, food & beverages, and more.

Hear how artists and brands come together to collaborate in business without affecting the integrity of the music. Learn about how musicians and artists, both with and without a record label deal, can find collaborative and lucrative opportunities working with brands that are using music to reach target consumers. Also learn how musicians without a label deal parlayed their success working directly with brands to get in the door at major record labels.

Questions Answered

  1. As a musician, how do I get noticed by brands?
  2. How can I work with brands without compromising the integrity of my music?
  3. How much legal council/business knowledge will I need in order to work with brands?
  4. Are there certain qualities/characteristics brands are looking for when teaming with musicians?
  5. Who in the music industry exemplifies brand collaboration with musicians?

Speakers

Organizer

Ken Hertz Hertz Lichtenstein & Young Media Law


Add Comments

comments powered by Disqus

Show me another

SXSW 2014 is sponsored by:

Miller Lite Monster Energy Esurance Chevrolet AT&T Austin Chronicle SonicBids