Beyond Technology: Designing for People
Solving technology complexity for consumers may require a shocking level of transformation in terms of how we innovate and create for the future. Join Bill Buxton, Principal Researcher at Microsoft Research, columnist and renowned author of Sketching for User Experience, as he shares his perspective on the future of technology. He will talk about “Ubiquitous Computing and the Cracker Jack Principle,” the notion that in the future, the good ideas, products and experiences we build will not be good enough. Stephen Kim, VP at Microsoft Advertising, and industry leaders will then showcase some of the advertising innovations they are experimenting with in the context of ever-changing consumer expectations.
Additional Supporting Materials
- For the inventors in all of us, it is critical we continue to find the time to innovate, ideate and come up with new connection points for consumers and brands, because what seems “beyond” rational today could be something the next generation can’t live without. With this in mind, how critical is innovation? How do we make room for innovation? What is the role of innovation in established businesses?
- From flow to ecosystem - how we will need to rethink our current models, simplify and get to greater value for consumers
- Long Nose of Innovation - what does it mean for advertising?
- Multiscreen flow - how do we solve for the 4th screen (the tablet) and for a time when digital experiences need to flow naturally from screen to screen (with TV/tablet companion apps experiences)?
- People & rich collaboration - how do we bring people together to do more through their everyday technologies?
Shari Weisenberg Microsoft
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