Can Great Journalism Make for Great Business?
Great journalism can take many forms: a deeply reported investigative piece, a captivating yarn, a compelling story that starts a real discussion. The content and medium may differ, but the impact does not.
What about the *business* of journalism? What does it look like? These days, the answer might depress you. So the question to ask instead is: How do we build sustainable businesses that ensure great journalism not only survives but thrives?
In this presentation, you’ll hear from M. Scott Havens, the president of The Atlantic. The 155-year-old general-interest magazine, which broke even for the first time in 2010 and continues to grow, now spans print, digital, video, and live-event platforms. What’s working and what’s not? What’s next?
Havens will detail how The Atlantic’s bucked the downward trend that’s plagued the business of media for years and succeeded in an increasingly fractured and competitive landscape.
- How do we build sustainable businesses that ensure great journalism not only survives but thrives?
- What does a successful business model (or models) look like in the media industry?
- How do "legacy" publishers compete with upstart publications? What lessons can they learn from each other?
- In an increasingly fractured media landscape, how do publishers grow audiences--and bottom lines?
- As publishers look to tap into multiple revenue streams, what working and what’s not? What’s next?
- M. Scott Havens The Atlantic
Natalie Raabe The Atlantic
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