If Content Is King, Who is Sheriff?
Thanks, Internet. Now that we'll never run out of room for content, how is that affecting the quality—and ethical quality—of online “news”? Abraham Lincoln once said, “The problem with quotes on the Internet is that it’s very hard to verify their authenticity.” Didn't he?
Now, publishing content isn't just free—it's encouraged. We publish for SEO, sponsored content, branded content, and blogging. So what does journalistic integrity mean in the digital space? Now we create content based on calendars, not need, and there’s a lot of junk out there. But hasn’t good advertising always been based on good content?
Are brands and bloggers held to the same standards of quality as "real" journalists? If not, are the readers aware? You can't believe everything you read, see or watch online, but can you believe ANYTHING on the Internet? Hear from a publisher, a professor and a marketer about the new sheriff of content: quality.
Additional Supporting Materials
- In the age of content for SEO, sponsored content, branded content, what does journalistic integrity mean in the digital space? With so many businesses and bloggers publishing content, where does the SPJ Code of Ethics come into play?
- Are brands and bloggers held to the same standards of ethics as "real" journalists? If not, are the readers aware? Should bloggers have those same protections? Can’t anyone with a Tumblr account be considered a “blogger”? Is the role of a blogger to offer POV and storytelling? How diligently are bloggers expected to fact check?
- Sponsored content is the elephant in the room, but it’s not a new phenomenon. Is sponsored content the savior of the media industry? Does "in the interest of full disclosure" still matter? Why and how are publishers keeping a “separation of church and state” with sponsored content?
- You can't believe everything you read, see or watch online, but can you believe ANYTHING on the Internet? How can readers know if what they’re reading is true?
- Readers are fatigued. How are they finding high quality content under the reign of “content as king”?
- Kristina Eastham Digitaria
- Gail Marie McKinney
- Mike Schmidt National Geographic
- Robert Hernandez USC Annenberg
Kristina Eastham Digitaria
Show me another