More Than Child’s Play: Apps That Create Change
70% of tablet-owning households say that their children, age 12 and under, are using the device and the number one use cited was playing downloaded games (Nielsen). Mobile and tablet devices are critical platforms for communicating social good messages with young children. But in this decidedly new frontier, what are the rules?
The youngest generation is a captive audience on mobile, but require a unique approach. In this panel, industry experts will tackle the do’s and don’ts of children’s mobile gaming to provide best practices, mobile-specific considerations, and ethical implications.
Additional Supporting Materials
- Why are more brands/organizations turning to mobile games to move behavior in children?
- What are best practices in developing age appropriate apps for young children?
- What are the best apps out there for children and what can we learn from them?
- What are the new COPPA rules?
- How do you strike the balance between entertainment and learning or activation? What can gaming best practices teach social marketers about how to engage and incentivize the youngest generation?
- Katya Issaeva Ad Council
- Judith Beauregard Toboggan Studios
- Scott Traylor 360Kid
- Alison Bryant PlayScience LLC
Camille Mola Ad Council
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