Moving Past Pixels: Claiming Your Strategic Voice
As creatives, our impact is traditionally defined by non-visual criteria: Goals, audiences, client preferences, corporate directives, cost, profit. We understand our value in context of the bigger picture, but when we “overstep” our role by trying to contribute more than pixels, suddenly our brainstorming becomes “too expensive” and our ability to communicate honestly is constrained by fear of consequence. If we want to claim our voice as the creative catalyst within the larger web development process, it’s not good enough to whine that we want a seat at the grown ups table. We’ve got to fight for it, and then be right. It’s time for a revolution. One where creatives feel an ethical responsibility to think big and work hard to overcome bad decision-making. Where “good enough” is a cop out and sacred cows are ripe for tipping. Where failure is different than not succeeding. Oh, and we need to do it all without being marginalized or getting fired.
So, are you in or are you out?
Additional Supporting Materials
- Beyond providing pixel-driven deliverables, how can I command a larger role within the entire web development lifecycle? What are some more nuanced metrics for project success that I can help define?
- What are some specific ways I can use a perceived design “failure” as a larger tool for positive change & empowerment?
- In the context of overall project concerns, how can I establish, articulate and maintain a consistent & forward thinking point of view that will be taken seriously?
- When roadblocks (i.e. politics, silos, timeline, budget, egos) get in the way of “doing the right thing”, what are some sacred cow tipping strategies that won’t negate my opinion or end my career?
- No, really – how can I tell an unpopular/uncomfortable truth to power without losing my job?
- Eve Simon, Creative Director, Beaconfire
Eve Simon, Creative Director, Beaconfire
Show me another