Marketing Without Words: The Visual Revolution
The sheer volume of images generated on social media proves that they are core to the social experience. Consumers generate 2.5 billion images every week with Facebook and Instagram alone. Combine those numbers with Pinterest, Tumblr, The Fancy, Polyvore & Wanelo and it’s clear that consumers would rather communicate with imagery to describe the things they covet (a la Pinterest) and those things in action (a la Instagram).
Pinterest is driving substantial results for brands, noted by the fact that it has become the Web’s third-largest traffic referral source with 70 percent of users on Pinterest looking for shopping inspiration. And, there are 45 million photos shared on Instagram daily. This means digital marketers have to adapt to visual conversations, which are much harder to “hear.”
How can a digital marketer find success in the new world of marketing without words? Learn from a panel of brand rock stars from Whole Foods, Neiman Marcus & Michaels (moderated by Curalate).
Additional Supporting Materials
- Why are images the new currency of social engagement and what value does that shift offer to brands?
- How can visual conversations humanize your brand and help you evolve from transactional relationships with consumers to emotional relationships with your fans?
- What are the common mistakes when marketing via social media—from Pinterest and Instagram to Facebook and Tumblr?
- Why is User Generated Content becoming increasingly important to brands?
- What is the significance of authenticity and having a clear “brand voice” through imagery?
- Apu Gupta Curalate
- Natanya Anderson Whole Foods
- Robert Freeman Michaels
- Jean Scheidnes Neiman Marcus
Apu Gupta Curalate
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