Disrupting the Gun Lobby with Digital Organizing
From a grocery store parking lot in Tucson, AZ to a movie theater in Aurora, Colorado. From a teenager named Trayvon Martin to the children of Sandy Hook Elementary. The narrative about gun violence in America has changed, and grassroots supporters are organizing online to save lives and keep guns out of the hands of dangerous people.
But how do you disrupt conventional wisdom and take on the best funded and most intimidating opponent in Washington -- the gun lobby?
Three groups have been leading this charge: Mayor Michael Bloomberg’s coalition of Mayors Against Illegal Guns, Gabby Giffords and Mark Kelly’s Americans for Responsible Solutions, and the concerned parents of Moms Demand Action for Gun Sense in America.
Hear their strategies for digital engagement and how they’re empowering ordinary people to help change state and federal laws and save lives.
Additional Supporting Materials
- How can digital organizing disrupt the hold the gun lobby has on Washington?
- What role does technology play in raising awareness about gun violence and the state of our current laws?
- What digital strategies have these groups embraced that are new or different from other political campaigns or non-profit organizations?
- What are the limitations to what digital organizing can accomplish? What else needs to happen to make change?
- How do the lessons of taking on the gun lobby apply to other causes, organizations or companies?
- Shannon Watts Moms Demand Action for Gun Sense in America
- Stephen Geer Mayors Against Illegal Guns
- Pia Carusone Americans for Responsible Solutions
Ravi Garla Mayors Against Illegal Guns
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