Obama and Beyond: Political Tech in Business
To build the Obama campaign (and other campaigns up and down the ballot), a corporation's worth of technical infrastructure had to be built in a fraction of the time. From deep targeting across channels to community organizing analysis, tools and applications were created that are now transforming other industries and entire verticals, including health care, customer service, and sales management. This panel of entrepreneurs are transforming the for-profit space with very political technology. We'll talk about how the lessons of politics do and do not apply in business, and what's next for entrepreneurs looking to leverage the best of politics.
Additional Supporting Materials
- What kind of lessons does political technology hold for non-political uses? Does political technology have direct non-political applications?
- Do customers and businesses have the same kind of relationship as voters and political organizations? If so, how so, and if not, how are they different?
- Can outbound/inbound sales adopt more practices from community organizing? Are tactics like canvassing and phonebanking still relevant in a digital age?
- Campaigns of all sizes often go from a skeleton team (finance, management) to a full-size team within a matter of weeks and months. Can startup scaling learn from the experience of political scaling, at the presidential level and at other levels?
- Political targeting and marketing often both focus on surprisingly small groups despite having an overall broad set of people they're dealing with. Can marketing learn lessons from the way political campaigns target and segment voters?
- Rayid Ghani Edgeflip, University of Chicago
- Amy Gershkoff WPP, Data Alliance
- Andrew Bleeker Bully Pulpit Interactive
- John Lee NGP VAN
John Brougher NGP VAN
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