Mobilizing Communities in Times of Crisis
It’s hard to face the tragedies of the past year—Newtown, the Boston Bombing, Oklahoma Tornado and the Prescott Hotshots Wildfires. In the immediate aftermath, Americans are increasingly turning to Facebook, Twitter and social networks for news and comfort. It is critical that brands and organizations have real-time reactions in these spaces, both to promote relevant conversations and impede irrelevant ones.
Hear from marketers who all found themselves crafting in-the-moment content to address tragedies and found a way to funnel the heightened attention into positive action and results. Learn what your organization can do in advance of a disaster to lay the groundwork for an immediate-- and appropriate-- response. Hear how major disaster relief organizations are creating tech and advertising tools to aid immediate action.
Additional Supporting Materials
- How to be sure that your brand isn’t spreading misinformation?
- What content can be prepared in advance and what response decisions need to be made before a tragedy strikes?
- What systems and structures should be in place in advance to allow marketers the agency to respond quickly? What technology is available for immediate responses and how can it be leveraged allow your organization to help those affected by tragedy?
- What do disaster relief organizations want your response to drive towards? How can your company have the biggest positive effect possible?
- How to strike the right tone and when should you stop messaging about an incident and return to business as normal?
Meg Rushton Ad Council
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