Campaign Field Organizing Applied to Startups
Obama for America ran a game-changing campaign by putting passionate people on the ground throughout the country to drum up support for their candidate, block-by-block, knocking on doors and making personal phone calls. By empowering networks of local residents through their personal connections, they magnified their efforts. It was an approach that many criticized, but it worked.
These people have a title: they’re called Field Organizers, and now they’re applying their skills to startups. They are mission-motivated and great communicators. They know communities and they know how to rally support and connect with others for a cause–skills that can help a startup gain traction at a regional level.
Nextdoor, the social network for neighborhoods, is applying the best practices of this political campaign strategy by placing Field Organizers on the ground in top US cities. This duo will discuss what startups can learn from campaigns to help achieve rapid member adoption at a local level.
Additional Supporting Materials
- How is a Field Organizer startup strategy different from a political campaign? What are the best practices from political campaigns that I can apply to my startup?
- What kinds of companies can use this strategy? Why does it work for Nextdoor?
- What are some of the challenges with implementing a Field Organizer strategy?
- What qualities should I look for in a Field Organizer? How do I recruit Field Organizers?
- What are they keys to success for a Field Organizer strategy?
Danielle Michelsen Nextdoor.com, Inc.
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