Leapfrogging the First World
Emerging markets face unique challenges when it comes to technology innovation and adoption: poverty, cultural obstacles, lack of supporting infrastructure. But in some cases, these so-called third world markets are using technology in incredibly resourceful ways to overcome economic and cultural barriers – and catching up to first-world innovation.
We'll discuss a few case studies covering innovations such as textbooks delivered via low-end feature-phone SIM cards for students in the Philippines who can't afford laptops and tablets; and initiatives designed to give women more access and ownership of technology, such as Oxfam's Pink Phone project in Cambodia.
These examples can point toward innovative solutions for emerging markets that are truly scalable and can work to overcome local barriers and enrich the lives of people all over the world.
Additional Supporting Materials
- What are some of the challenges that emerging markets face when it comes to technology innovation and adoption?
- What are some ways we can overcome those obstacles through resourceful applications of technology?
- How can we create technology solutions for emerging markets that are scalable?
- What are the cultural insights (not just technographic ones) that are necessary to arrive at appropriate solutions for emerging markets?
- Why is it important to create scalable, sustainable technology for emerging markets?
- Carla Echevarria Facebook
Carla Echevarria Facebook
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