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From Tweets to GIFs: How Social TV is Evolving

Television is in a golden age. Original programming has never been higher quality, we can stream shows to any number of devices in our homes and in our pockets, and we can interact with our favorite characters and fellow fans online. In particular, social media has contributed to one of the biggest changes in entertainment consumption in a century. Twitter and Tumblr are leading the way in this social TV evolution, allowing shows to connect more intimately with their audiences, both on and off the air. This panel will explore the latest wave of social TV, using examples and case studies from the most - and least - successful entertainment campaigns on Twitter and Tumblr.

Additional Supporting Materials


  1. What is social television and how has it evolved over the past few years?
  2. What strategies do TV shows use to interact effectively with fans through social media?
  3. What shows are doing the best on Twitter and Tumblr? The worst?
  4. How can we apply the social media lessons learned in the entertainment industry to other businesses, like tech companies and startups?
  5. What's in store for the future of social television?



Jenn Deering Davis, Co-Founder, Union Metrics

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