So You Say You Want to Buy An Email List
So you think you want to buy an email list? Let me break it down for you: You don't. Purchasing email addresses is not the same as investing to gain email subscribers. The negatives outweigh the positives for email list buying, not the least of which is that a bad list could get you kicked out of the entire game of email marketing. Instead, learn 3 *good* ideas for how to invest in your email list growth.
If you attended Jess' session "I Want My $28! Rockin' Email Marketing ROI" at SXSW 2013, you know that trimming inactives off your list is key to improving email return on investment. This year, learn how to replenish your list and replace those inactives with interested subscribers and prospects. Heads up, startups: you can use these tactics to grow a list from scratch, too.
WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing acquisition campaigns already, and those guys that send me pharmaceutical ads in Russian need *not* attend.
- What are the downsides to buying a list of email addresses?
- What are other (better) list growth tactics?
- What if I want to grow my list fast... as in NOW, and I'm willing to pay for speed?
- What are some offline ways to grow my online (email) database?
- Is email marketing an acquisition/prospecting medium? (And if not, what is it?)
- Jessica Best emfluence
Jessica Best emfluence
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