Measure This; Change the World
Authenticity and deception - two constructs at the root of all interest in social media. Am I credible online? Am I really engaging my audience? How can I weed out fakes and troublemakers? How can I identify valued long-term customers?
With many metrics to add, subtract, and multiply, successful marketers, entrepreneurs, and analysts are doing so 'til the cows come home. Meanwhile social scientists take an opposite approach, testing 1-2 correlates of a given metric in carefully controlled settings. It’s time to bridge these worlds. This panel presents findings and tips from scientific investigations with practitioners on counterpoint discussing how the theoretical rubber meets the real world road.
Additional Supporting Materials
- Can I improve the integrity of my social media analysis methods by incorporating anything from social science?
- When does it NOT make sense to apply social science to business?
- How do you best make use of the knowledge from social psychology without slowing down automated technology functions, like finding influencers, or segmenting the population based on loads of data?
- How can we take advantage of the tell-tale signs of deception - and how to weed out fakes to be more authentic as a brand?
- What are 3 simple ways of identifying "authentic" social media or reviews without having a Ph.D?
- Kate Niederhoffer Knowable Research
- Jeff Hancock Cornell University
- Cindy Chung Intel
- Ken Cho People Pattern
Kate Niederhoffer Knowable Research
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