The Form Factor is the Message
In the last century, visionary media theorist Marshall McLuhan predicted the emergence of the Internet and coined the phrase "the medium is the message," to highlight the role of the communication medium itself and its effects on society.
The 20th Century was about the dominance of one or two formats per medium (TV for video, radio for audio, etc.). Welcome to the new world where everything can do everything, but that doesn't mean everything will be successful for everything.
In today’s post-mass-media world, Cheezburger CEO, Ben Huh, suggests that The Form Factor is the Messenger. That means the proliferation of connected devices from wearable technology to 4K TV is leading the Cambrian explosion of media formats from Vines to SMS to 360 panoramas. During his session, Huh will dive into his theory on the future of media and technology for creators, consumers, publishers and advertisers.
Additional Supporting Materials
- How can we tell better stories with fragmented form factors and limited resources?
- Will there be a mass dying off of form factors and formats?
- Who or what will win in the next 12-36 months?
- What kind of new content types are coming in the future?
- How can you build a business (and make money) on the new form factors?
- Ben Huh Cheezburger
Jackie Feldman Cheezburger
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