Next Level Online Advocacy
The goal of this panel is to uncover new and exciting ways to use technology to power social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results.
PETA generated more than million additional actions in their online alerts last year thanks to their iPhone app that allows users to take action with a few finger swipes and gives them points and badges for doing so.
Do Something generated hundreds of thousands of discussions about teen pregnancy through a mobile campaign that gave birth to 120,000 "phone babies."
In 24 hours HRC's timely marriage equality logo was reposted 10,000 times and had attracted 10 million page views.
Using inventive tactics to leverage technology and social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.
Additional Supporting Materials
- How can you harness the power of slacktivism?
- How can mobile marketing & texting be harnessed for social good?
- How can you get more out of your supporters on social media than a Like or Retweet?
- How can you translate online action to real world change?
- How can one use innovative tactics on a tight non-profit budget?
- Joel Bartlett PETA (People for the Ethical Treatment of Animals)
- Marah Lidey Do Something
- Anastasia Khoo HRC
- Noah Cooper Blackbaud
Joel Bartlett PETA (People for the Ethical Treatment of Animals)
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