The Middle East’s Social Media Underground
As a product of a conservative society, the Arab youth found social networking services like Twitter and Facebook great tools to challenge the status quo and shake things up. However, since public and private personas are very different things in the Middle East, they needed to find a space where they could be true to themselves without being exposed to scrutiny.
So they went underground.
This panel will describe how the local youth has found ways to navigate through the limitations imposed by government censorship and the social requirements of their conservative society, creating thriving private social networks that help them to share, communicate freely and define themselves as individuals.
We will also discuss the opportunities that this unique online ecology creates and why it is a precursor of things to come in other markets.
Additional Supporting Materials
- What is a private social network, surely that’s a contradiction?
- Why is the Middle East the frontrunner for this trend? They're usually playing catch up.
- Why are other markets destined to follow along with their own social media underground?
- So what? Why does this affect your business?
- What does this mean for social advertising?
- Guilherme Rangel gyro
Guilherme Rangel gyro
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